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Trade Fair Selling
Skills
The trade fair is an important marketplace for
global selling, but working at a trade fair stand
requires special selling skills. This program
is designed to be held at the site of a trade
fair, usually on the final set-up day.
Topics:
- How the trade fair environment is
changing and we must change with it
- Separating prospects from window-shoppers
- The vital importance of good body language
- Engaging and greeting the customer
- Effectively interviewing the customer
- Using the stand facilities correctly
- Using your time effectively
- Effectively collecting prospect information
Typical workshop
length: 1½ - 2 hours
Usual number of participants:
Your stand staff, up to 150
Methods: Presentation
with demonstration and PowerPoint visual support
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